FreshChoice City2Surf Activation

Overview

At one of New Zealand's most popular fun runs, iPad Hire NZ worked with FreshChoice Supermarkets' activation agency to deliver a large-scale, tech-enabled brand activation at a community-focused race that attracts thousands of participants each year.

The Challenge

FreshChoice needed to create an engaging, high-volume activation that would:

• Operate seamlessly across a large, outdoor course with variable connectivity
• Capture engagement at multiple checkpoints
• Enable a smooth "click & collect" finish-line experience to distribute 70,000 grocery items efficiently
• Ensure real-time tracking and data syncing across multiple locations without delays, dropouts, or manual processes slowing things down

The Solution

iPad Hire NZ delivered a fully managed and reliable technology setup including:

• 30 pre-configured iPads
• 7 Starlink units installed across key locations on the course

Every device was tested and connected pre-event, ensuring reliable performance and coverage from start to finish.

How It Worked

Runners passed through branded archways where grocery items were digitally collected and interactions captured instantly.

At the finish line, staff used iPads to help quickly retrieve and distribute grocery packs, completing a seamless "click & collect" experience.

The deployment of Starlink at every key touchpoint ensured that all devices remained connected, eliminating the risk of network congestion or dropouts typically associated with large outdoor events.

The Results

The activation successfully delivered a fast, engaging experience at scale:

• 70,000 items distributed smoothly
• Real-time data syncing across all locations
• Fast, efficient processing at every key touchpoint
• Zero reliance on local networks
• Frictionless experience for staff and participants

Why It Worked

This project highlights the value of pairing reliable hardware with robust connectivity to execute a high-volume, data-driven activation, even in a demanding outdoor environment:

• Scalable deployment across multiple activation points
• Rapid setup and pre-configuration reduced on-site complexity
• Guaranteed internet connectivity via Starlink removed risk
• User-friendly devices allowed staff to operate efficiently under pressure