Cookie Time Christmas Cookies

Overview

Each year, Cookie Time delivers one of New Zealand’s most recognisable seasonal campaigns — the Christmas Cookies programme, where hundreds of sellers take to streets, workplaces, and communities nationwide to sell iconic cookie buckets. To support this large-scale, decentralised sales operation, iPadHire NZ worked with Cookie Time to provide a reliable, scalable mobile technology solution — enabling sellers to process payments and orders seamlessly in real time.

The Challenge

The Christmas Cookies programme operates across multiple towns and cities simultaneously, with sellers often working independently in high-traffic public locations.

Cookie Time required a solution that would:

• Equip 100+ sellers with reliable, easy-to-use sales tools
• Enable real-time payments and order processing on the go
• Provide consistent connectivity across varied locations
• Support a workforce made up largely of students and temporary staff
• Ensure fast onboarding and minimal training requirements

With sellers effectively running their own small businesses during the campaign, the technology needed to be simple, robust, and ready to go from day one.

The Solution

iPadHire NZ delivered a fully managed deployment of tech hire gear and support, including:

• 100+ iPads configured and deployed nationwide
• Mobile data connectivity to ensure consistent performance in the field
• Devices preloaded with Cookie Time’s bespoke ordering and payment system/app
• Standardised setup across all devices for a seamless user experience

Each iPad was prepared to be plug-and-play, allowing sellers to focus on sales rather than setup or troubleshooting.

Implementation

Before the campaign launch:

• All devices were pre-configured, tested, and packaged for rapid distribution
• Sellers received iPads ready to use immediately upon collection

During the campaign:

• Sellers used iPads at street stalls and pop-up locations
• Transactions were processed digitally, enabling: faster sales, accurate order tracking, reduced reliance on cash handling

The mobility of the solution allowed sellers to operate flexibly across different environments — from busy urban streets to local community events.

The Results

Operational outcomes:

• 100+ sellers equipped with ready-to-use iPads
• Consistent experience across all locations
• Streamlined ordering and payment processes
• Reduced setup time and support requirements
• Improved efficiency for a distributed workforce

Why It Worked

This project highlights the importance of simplicity and scalability in a large, remotely operated business project::

• Hired equipment to meet a short term but significant need
• Pre-configured devices reduced setup time and training requirements
• Mobile connectivity enabled sellers to operate anywhere
• User-friendly systems suited a wide range of users
• Scalable deployment model supported nationwide rollout

The result was a technology solution that enabled Cookie Time’s sellers to focus on what matters most — engaging customers and driving sales.

Looking Ahead

As campaigns like Cookie Time’s Christmas Cookies programme continue to grow, iPadHire NZ provides the infrastructure to support flexible, scalable, and high-performing sales environments.